From Educator to Edupreneur - Court Rustemeyer's Story

I recently sat down with Court Rustemeyer to get his perspectives on becoming an Edupreneur and to hear more about how is journey is going. Here's what he had to say:

Tell us a little bit about Court Rustemeyer

I’m a passionate outdoor educator, community-builder, and storyteller based in Calgary, Alberta. I’ve been lucky enough to spend the last 15 years leading students into wild places and watching how those experiences transform them. I currently teach Outdoor Education for Grades 7–9, and I also serve as President of the Global, Environmental, and Outdoor Education Council (GEOEC), as well as a Director with the Outdoor Council of Canada.

At heart, I’m someone who believes in the power of mentorship, muddy boots, and moments that make you pause. Whether it’s around a campfire, on a trail with a view, or in a reflective classroom conversation, I try to create space for students and educators to grow, lead, and connect with something bigger than themselves.

Outside the classroom, I write, present, and collaborate with organizations across Canada, always looking for new ways to support the next generation of outdoor leaders. When I’m not working, you’ll find me adventuring with my wife and our two dogs. We love to travel, hike, and enjoy our own time outdoors.

Some exciting news to share! In December of this year, I’ll be heading to Antarctica as a National Geographic Grosvenor Teacher Fellow, an experience I’m incredibly excited for, and one I hope will inspire even more young people to care deeply about the planet and their place in it. I was one of 35 educators selected from across North America. It truly is a once in a lifetime opportunity. 

What most excites you about being an Edupreneur?

What excites me most is the challenge. It’s pushed me to really get to know myself in ways I didn’t expect and to challenge what's possible. This might sound strange, but putting a value on yourself, your work, and the experience you bring to the table isn’t easy. Taking that leap into something new is scary… but there’s also something really exciting about what could be waiting on the horizon, which I get a hand in crafting.

I’m also incredibly energized by the chance to collaborate with inspiring, passionate people and organizations. I know this journey will open doors I never saw coming and I’m ready for the growth, the learning, and the possibilities that come with it.

What made you decide to take the plunge into Edupreneurship?

For me, it was a mix of timing, encouragement, and a quiet voice that had been growing louder for years. I’ve always loved creating, whether it’s designing meaningful outdoor experiences, building leadership programs, or sharing stories that spark change. Eventually, I realized I had something valuable to offer beyond the walls of my classroom.

With the support of mentors and a growing network, I started to see the impact I could have by stepping into this space. It wasn’t about leaving teaching behind (nor do I want it to be)—it was about expanding what “teaching” could look like. Taking the plunge into edupreneurship has been about following that pull toward bigger conversations, wider collaboration, and creating something that can live beyond a single course or school year. In return I know this will only make me a stronger educator for my own school community here in Calgary.

What was the hardest part about making the transition from Education into Edupreneurship?

Honestly, the hardest part has been learning to see myself and my work, as something worth investing in. In education, we’re often so focused on service, on giving everything to our students and communities, that it can feel uncomfortable to step back and say, “What I’ve built has value and worth something.” It’s a mindset shift for sure!

I’m still deeply rooted in teaching, but stepping into edupreneurship has meant shifting how I see my role. I’ve had to start thinking like a creator, not just an educator or facilitator, trusting that the work I do outside the classroom can make just as meaningful an impact. It’s not about leaving education behind, it’s about expanding the way I show up in the field or trail as I call it!

For other aspiring Edupreneurs, what advice would you share with them if they are looking to get started?

Just go for it! Take the step. Don’t wait for the perfect time, or for the “what if’s” to quiet down because they probably won’t. The waiting, the wondering, the doubting… it can keep you stuck. But once you take that first step, even a small one, momentum starts to build.

Start by believing that your experience, your ideas, and your voice have value. You don’t have to have it all figured out, just be open to learning, to trying, and to growing along the way. And surround yourself with people who challenge and inspire you. The right community makes a huge difference.

Invest in yourself! Take that course. Read that book. Listen to that podcast. I knew that if I could work with a coach such as Ryan it would keep me accountable, on task and drive me to be my best always. 

If you could describe your experience working with Ryan what would you say?

Working with Ryan has been grounding, inspiring, and energizing all at once. He has a way of making big dreams feel possible while also helping you focus on what truly matters. His guidance comes from a place of real experience, but he also really cares. He listens deeply, asks the right questions, and creates space for you to find your own path.

More than anything, Ryan has helped me believe in the value of my own story and my work. He’s been a steady presence in this journey, and I’m incredibly grateful for the mentorship, encouragement, and push to keep growing. I feel like this was a long time coming and it felt like the exact right moment to work with him!

Where can people connect with you to learn more about your products and services?

The best place to connect is through my website: www.courtrustemeyer.com! You’ll find info about my workshops, speaking engagements, mentorship opportunities, and resources for educators and outdoor leaders. Even my blog where I share stories and resources!

You can also follow along on Instagram at @courtrustemeyer or my school adventure account @masseyodl where I share behind-the-scenes moments, outdoor education tips, and updates from the field. I’m always excited to connect with like-minded educators and collaborators—reach out any time!

Any final words?

If there’s something tugging at you such as an idea, a project, a path you’re curious about, just follow it. It doesn’t have to be perfect. Just start. Some of the most meaningful things I’ve done began with a simple “why not?” and a whole lot of learning along the way.

This work, whether it’s in a classroom, on a trail, or through a new venture matters. Your voice, your experiences, your creativity… they matter. So keep showing up, keep sharing, and keep building something that reflects who you are. The world needs more of that.

And if you ever feel stuck, I come back to this: “Lead with nature, inspire through experience.” It’s a reminder to stay grounded, stay curious, and let the journey shape you.

Court

To grab a copy of Court's latest book, "Mentorship In The Wild", click here.